Consumer’s won’t pay

Consumer's won't pay - Not that it's actually news to anyone, but Wired News has realized that European consumers aren't willing to pay for on-line content, unless it's mobile. Apparently Jupiter Media Metrix have finally put some numbers on this (in industry corridors) well-known trend. European revenue on mobile content for 2001 was almost twice as high as the equivalent on the web. I'm not too surprised.
If you consider that the number of Europeans who use their mobile phones on a daily basis is so much higher than those that use a PC...
Add to that the personal nature of a mobile phone, compared to some computer that you share with your entire family, or that's perched in some obscure cubicle at work...
Oh, and let's not forget that especially the younger generation consider their mobile phone as one of their most personal items, where-as a computer is something you use to play games or in school.....
Surprise! Surprise! I almost forgot that it's practically impossible to find content that you have to pay for, that isn't US centric or just plain boring, whereas some people seem to enjoy the pleasure of a personalized screen-saver and ring-tome on their mobile. It's not like any of this content is actually really relevant to anyone anyway :-)